Pet grooming salons

Tell pet owners on Google Maps which animals your grooming salon takes before they book

Your manager shows on Google Maps which animals your salon takes, what each procedure includes and how an owner should prepare for the visit. Photos of finished work go up only with the owner's consent. Every change is agreed with your team and logged in your dashboard.

One location from €75 a month

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The request is free and creates no obligation; a manager replies within one business day.

Animals, procedures, preparing for the visit, then photos

The steps follow the questions an owner asks before booking, in the order they come up.

1

Write down which animals the salon takes

The salon confirms the species it takes, the breed groups it wants to see before giving a slot, and the weight its table and tub can hold. It is written into the service entries, the description and posts, and checked again when a groomer or a piece of equipment changes.
2

Make each procedure a separate service

A nail trim, a bath and brush, a de-shed and a full haircut take different amounts of time. Each becomes its own service with what it includes, what is quoted separately, and a plain sentence on what makes it longer on some coats.
3

Publish how to prepare for the visit

The salon writes what an owner should know in advance: what to bring, whether to leave the animal or wait, the salon's rule for a matted coat, and when the groomer stops and calls the owner. It goes up in the salon's own words and describes no health condition, since that belongs to a vet.
4

Publish only photos with consent

Each photo needs the animal owner's consent for that frame, and a separate consent from every recognizable person in it. The manager checks each photo at full size before it is queued, because a readable tag, phone number or house number is personal data on a public listing.

Start from the list of animals you take

Send the link to the profile and a list of the species, sizes and procedures the salon takes. A manager reads the profile against it, notes where an owner could book something you cannot do, and suggests a package. The rest comes later, once we agree to work together.

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How an owner picks a grooming salon on the map

Owners search with their own animal in mind: its species, size and coat. First they check whether the salon takes it, then what the procedure includes and how the visit works.

Species comes first. A salon that grooms cats and one that does not look the same on the map until the profile says so.
Size and breed group come next. A small terrier and a long haired shepherd need different tables, tubs and amounts of time, so a single line saying grooming answers neither owner.
Photos of finished work are compared with the owner's own animal, and reviews are read for how the animal was handled.
Practical questions settle the booking: where to park with an animal in the car, whether to wait or come back later, how late the animal can be collected, and whether the salon also travels to clients.

What goes out of date on a grooming listing

Most mistakes here end in a booking the salon cannot take or a slot of the wrong length.

The list of animals taken stays as it was years ago, although the large table has gone or the groomer who handled cats has left.
One service entry covers every procedure, so short slots get booked for coats that need half a day.
Package contents are written nowhere, and the owner learns what was included only at collection.
The primary category drifts toward a pet shop or a veterinary practice, often because the salon rents a room inside one.
Service text uses treatment words: a coat repaired, skin cleared, parasites removed. That reads as a veterinary claim, and the profile does not make it.

The fields that decide a grooming booking

A breed list, a weight limit and a coat type are stated in the services, the description and posts.

The species taken, stated plainly, with any taken only by arrangement marked as such.
Size and weight limits as the salon really applies them, and which breed groups need a look before a slot is given.
Each procedure as a separate service with its contents and whatever is quoted separately, so a nail trim and a full haircut never share a slot.
The salon's rule for a matted coat, including the point at which the groomer stops and calls the owner.
Drop-off and collection, the last pickup time, parking near the door, the entrance to use and whether an appointment is required.

The monthly pass, in the order owners ask their questions

Each month the manager asks your team what has changed and updates the profile in the same order: animals, procedures, the visit, photos.

The intake list is checked first, because it changes when a groomer joins or leaves or a table is replaced.
The service list is compared with the procedures your diary actually books, and entries that have merged are split again.
New photos are matched to a recorded consent before they are queued. A photo without one is not published.
If a size limit, a species or a procedure was changed by Google or a passer-by, the manager shows you the agreed line next to the changed one and restores it once you say yes.

Profile settings that keep a grooming booking from going wrong

Each of these is a setting inside the profile, with Google's own article behind it. They change when the salon's tables, van or services change, not every month.

1

Put the price band in the service, not in its name

Each procedure is its own service with a price and a description, and the description carries the size or weight bands the salon applies. The band and the amount stay out of the service name, because Google rejects custom service names that contain prices. An owner then sees what a full groom costs for their own dog before collection, which is where price shock happens.

Google's help on this: Manage your services on your Business Profile
2

Name the towns the van covers, not a radius

A salon that also travels shows its address and a service area together, and the area is written as named towns or postal codes, within a limit Google sets. A radius around the salon cannot be set, and an older radius setting cannot be edited. This is for a van the salon really runs.

Google's help on this: Manage your service areas for service-area & hybrid businesses
3

Keep the name as it stands on the sign

The profile name is the one on the sign and the stationery. Google does not allow a service or a district to be added to it, so a name padded with dog and cat grooming or a town can lead to the profile being changed or suspended, unless those words really are part of the name on the sign. The description and the service lines are where such words belong.

Google's help on this: Guidelines for representing your business on Google
4

Look at what owners post in the Maps app

Owners can post photo updates of their animal after a visit, and the salon cannot stop them. They are found in the Google Maps app under Updates by visitors, where the salon can reply to a photo and report one that breaks Google's rules. Nothing is blocked in advance, so the monthly pass includes a look.

Google's help on this: About photo updates from customers

Replies to reviews of a grooming salon

Grooming reviews are about what the owner saw at collection: the length, a clean coat, how calm the animal was. You set the tone once, replies stay with the visit itself, and the monthly number of replies comes from the package.

When a coat came off shorter than the owner expected, the reply states the salon's general rule and invites the owner to call. It never says the animal was matted or neglected.
Replies do not mention skin, ears or any condition, even to defend the salon.
Praise is answered by naming the procedure that was done. A groomer is named only if the reviewer named them first.
Repeated complaints about handling or waiting at collection go into the monthly report as themes instead of being argued one by one.

Where a human has to step in

A review saying an animal was hurt goes to you first, ahead of the rest of the queue. No draft is prepared until you have read it, and the final wording is yours.
No public reply states what condition the animal arrived in, even if the reviewer described it.

A shorter coat than expected is a review we know how to answer

Your manager drafts each reply from the salon's general rule and keeps skin, ears and every condition out of it. Anything touching an animal's health reaches you first and goes out only after you approve it.

Discuss my profile

What a grooming salon can publish

Useful posts show finished work and answer practical questions before the visit.

Finished work sorted by animal and procedure, so an owner can find an animal like theirs.
A new groomer and the coats they work with, once the groomer has agreed to be named.
How to prepare: what to bring, whether to walk the dog first, whether the owner waits or comes back.
Seasonal procedures such as a de-shed, and weeks when the salon is closed for training or a machine is out of service.

One salon, a van, or both

One location

One salon keeps one profile for its tables, its tubs and the people who work at them: when a groomer leaves or a size limit changes, the intake lines change at the next monthly pass.

A network

Google lets a business that receives clients at its address and also travels to them show both on one profile, with the address and a service area. Whether a van can have a profile of its own depends on how the business actually runs, and the manager checks this against Google's rules before anything is filed. Each further salon or approved profile is billed separately by its own package, and the intake rules and the consent process are agreed once for the whole business.

What the manager keeps current and what only the groomers know

What the manager does

Keeps the list of animals and sizes in line with what your team confirms each month.
Keeps procedures as separate services and splits any that have merged.
Checks each photo for a recorded consent, and for a readable tag, phone number or house number, before it is queued.
Removes wording that sounds like veterinary care and brings it to you instead of rewriting it alone.

What you confirm

Which animals, sizes and breed groups you take this month, and which only after a look.
What each procedure includes, what is quoted separately and what makes it longer on some coats.
The consent for each photo, from the animal's owner and from every person recognizable in it.

A first month, from the intake list to the photo gallery

an example of the process, not a client result

Week 1

Access through the salon's own account, and a written record of what is agreed: the animals and sizes taken, the procedures and their contents, the drop-off and collection rules, and which photos already have a consent.
Week 2

The first agreed edits go out together: the intake list in the services and the description, procedures split into separate services, and the visit rules published.
Week 3

The gallery is reviewed photo by photo. Photos without a consent or with readable personal details come down, and the rest are sorted by animal and procedure. Open reviews get replies within the package, and anything about an injury goes to you.
Week 4

The month is written up: which animals and sizes the profile now names, which procedures were split into services, which photos came down for want of a consent and which reviews went to you first. If your package includes planning, next month's plan comes as a draft for your approval.

An example of how a first month runs in a grooming salon, from the intake list to the gallery, and not a client result. Yours depends on the package and on the state of the profile when we open it.

Five things to try on your own profile before the next booking

Read your listing as a cat owner would. If it does not say whether you take cats, the next such call is one you will turn down.
Count the procedures your services name. One entry for everything is why a short slot keeps taking half an afternoon.
Ask someone who has never visited to tell you, from the listing alone, what a full haircut includes.
Open five photos at full size. Look for a readable tag or house number, and check that you can find the consent for each.
Search your service text for words like skin, ears, parasites or treatment.

Would you rather skip the cat-owner test?

Pass us the profile link and the manager runs these checks for you: cats, procedures, a clear photo. You get a short list of what needs your word, such as which breeds you take.

Discuss my profile

What a grooming profile will not say

A grooming salon is not a veterinary practice. If a groomer notices something on an animal, the profile can say the owner is told and the work stops there, never that the salon treats it.
Animals, sizes and procedures appear only as the salon confirms them. We do not describe outcomes, promise how an animal will behave or publish how long an appointment takes.
A photo is published only with a consent for that photo, and any recognizable person in it has to agree separately. Google's rules on images of people apply on top of that.

Google's own help for this kind of business

Each link opens an article of Google Business Profile Help, in this page's language where Google offers one. The line under it says why it matters here.

Manage your services on your Business Profile
Each procedure becomes a service with its own price and description, and the article lists what Google rejects in a service name.
Manage your service areas for service-area & hybrid businesses
For a salon with a van: how an address and a service area sit on one profile, and why a radius cannot be set.
Guidelines for representing your business on Google
Sets the rules for the profile name, the description and the hours, so a grooming profile stays inside them.
About photo updates from customers
Owners post photo updates of their animals, and the article shows where to find them, reply to them and report one that breaks the rules.
Business Profile photos, videos & posts content policy
Photos of animals and people fall under Google's photo policy, and the salon answers for them under the law where it works.
Manage your business category
Shows how a grooming category is chosen and why the category of a business that rents a room inside yours stays off the profile.

What is the same for every industry

The industry page above is about what changes from one business to the next. The part below is the same for a restaurant and a dental practice alike: the packages, the split of duties and the rules Google sets. It applies to the Google Business Profile, the listing many still call Google My Business.

How the packages work here

Each location we service is on one of three packages. The package sets how many posts and review replies a month are included, how the profile details are updated, and whether the monthly optimization, the catalog of goods and services and the advertising are included. Prices are on the pricing page. See the prices Everything the team handles

Start

Profile upkeep

€75 per Google location per month · without VAT

4 posts or offers a month
Up to 50 review replies a month
3 requests to update the profile details
Photo updates
Review QR code
Basic monthly report
Manager's first reply: up to 2 business days

Business

Profile development

€149 per Google location per month · without VAT

24 posts or offers a month
Up to 200 review replies a month
Regular updates to the profile details
Monthly optimization and SEO of the profile
Goods and services added gradually
Content plan and competitor analysis
Extended monthly report
Quarterly consultation
Manager's first reply: up to 1 business day

Pro

Profile development and advertising

€249 per Google location per month · without VAT

Everything in Business
24 posts or offers and up to 200 review replies a month
Initial setup and launch of Google Ads
Ad copy and images prepared
Advertising in one language
Campaigns run and optimized every month
Extended report with the advertising work and plan
Manager's first reply: up to 1 business day

The manager proposes, you approve

The manager drafts every change, post and reply from your materials. Nothing is published, restored or billed without your yes; a flagged edit or a package switch waits for you.

Who does what, in every industry

What the manager does

Checks the profile regularly and keeps a written record of the agreed data.
Prepares the updates to the profile details, the posts and the offers from your materials and the agreed plan.
Replies to reviews within the monthly limit, in the tone you set once at the start, and hands anything sensitive back to you the same day.
Writes the monthly report and puts recommendations into the dashboard chat instead of acting on them alone.

What you confirm

The facts only you know: current hours, prices, services, photos, who is on the team this month.
The tone of replies, set once at the start, and the wording of anything escalated to you.
The yes before a value someone else changed is restored and before a location moves between packages; nothing is charged without it.

What works the same way in every industry

Ownership and access: the profile stays the property of the business. The manager works from the business's own account with manager rights, and the first step of the first month is confirming who owns the profile and who else still has access.
Suspension: if Google suspends a profile, the manager looks for the likely cause, corrects the data to match the paperwork the business holds and files the request to reinstate. This is part of every package. Timing and the decision stay with Google.
Duplicates: a second profile at the same address, or an old one left after a move, is reported to Google with the evidence. What stays and what merges is agreed with you before anything is sent.
Measuring: when you agree to it, the website link in the profile gets tagging, so visits that start on the profile show up separately in your analytics. Calls and direction requests are counted in Google's own profile statistics, and only you know which of them became a customer.
Recurring customer questions: the answers are written into the profile's own fields and updates, worded as you confirmed. Google turned off the questions and answers API for Business Profiles on 3 November 2025 while it reworks the feature, so this part of the work does not rely on that section.

Google's rules that apply to every profile

Local ranking is Google's own weighing of relevance, distance and prominence. No service can buy a position or promise a place in the results.
Verification, eligibility and which categories exist are Google's rules and differ by country.
Photos and reviews left by other people cannot be deleted by us. Where they break Google's rules they can be reported, and Google decides.
Booking, ordering or delivery features are connected only when you already run them with a provider Google supports in your country.
The number of posts and review replies per month is fixed by the package, and what is unused in a month does not carry over. On Start the profile details are updated on agreed requests, on Business and Pro regularly, as the business changes.

Reviews: the same policy everywhere

We do not ask only happy customers for reviews, do not offer anything in exchange for one and do not remove reviews: Google takes down a review that breaks its rules, and the author can delete their own.
We do not promise a rating, a position in the results or more customers. We promise the agreed process, every month.

Sources for Google's rules

We last checked the Google rules on this page against Google's Help pages in September 2026.

What the team handles for this industry

Content A Google Maps listing that looks alive: posts and offers go out on a plan Profile data Your Google Maps listing details are right, and we keep them that way Reviews Reviews answered by a person who knows your business

See the prices

The rest of the local SEO work

This page is about the profile: what a manager keeps correct on the map every month. Local search also depends on the website itself, on citations and on the pages a customer lands on after the map. Those we handle separately, and the express review points to which of them is actually holding you back.

A manager to set up the salon's profile for dogs and cats alike

The manager sets up your animals, procedures and photos and revisits them as the salon changes. You confirm the breed groups you accept and that each owner agreed to a photo.

Discuss my profile

Frequently asked questions

How do we show the difference between a basic bath and a full groom? +

As separate services, each with its own contents and whatever is quoted separately. The owner reads what is included before booking, so there is less to argue about at collection.

Can the listing say that we do not take cats or large dogs? +

Yes. It goes into the services and the description, and anything taken only after a look is marked that way.

We noticed a skin problem on a dog last week. Can the profile say we spot things like that? +

Only as a rule: the groomer shows the owner what they noticed and stops the work. Anything that reads as identifying or treating a condition is a veterinary claim.

An owner sent us photos of their dog after the visit. Can we post them? +

Yes, if the owner agrees to their use on the profile and nobody else is recognizable in them. Keep that message; the manager checks it before the photos are queued.

A review says the coat came off far shorter than we were asked for. What goes in the reply? +

A short reply with the salon's general rule for matted coats and an invitation to call. Nothing about that particular animal's coat.

We also groom from a van. Does it need a listing of its own? +

Not necessarily. Google lets a business that serves clients at its address and also travels to them show both on one profile, with a service area. A separate profile for the van is possible only where the business is really organized that way under Google's rules, and the manager checks this before anything is filed.

Can you publish how long an appointment takes so people stop asking? +

Only as a general description of a procedure. The time depends on the coat and on the animal, so a figure would often be wrong for a particular dog.

An anxious dog needs a quieter slot. Can the profile offer one? +

If the salon really keeps such slots, yes: the service line or the description says that a quieter table or extra time is available on request, in the salon's own words and without promising how the animal will behave. Who qualifies and how to book it is for the salon to state.

A neighboring industry, and what is different there

Veterinary clinics Which animals you treat, when somebody answers the phone and how to find the entrance, kept current on the map by a dedicated manager. Beauty salons Services and prices from your confirmed price list, booking details, before/after photos published only with documented consent, reviews about a specific visit, kept current by your manager every month. Pet boarding facilities A boarding kennel or cattery is picked weeks ahead by a worried owner: which animals you accept and on what papers, the two handover windows, and the place as it really is.

A profile that shows the animals your table can really hold

Tell us which animals and sizes the salon takes and where it is. A manager compares that with the live profile and replies within one business day, saying which bookings the profile invites that the table cannot take.

Discuss my profile

We work on Business Profiles under Google's rules for agencies. What to expect from an agency, Google explains in Tips for working with third parties to manage your Business Profile.